Ad scamps/sketches for an outdoor campaign for Brisbane International Film Festival.
This was another assignment for my Copywriting class.
People are increasingly watching movies on their home theatres, home computers, phones etc and are losing touch with the pure cinema going experience to see movies they might not otherwise see.
To inform 70% of the target market that the 2013 BIFF is coming in November and to persuade them that BIFF will provide them with a unique film-going experience for serious movie lovers in Brisbane.
“For serious movie lovers.”
Males and females. 18-60. Serious movie lovers who may love and watch movies but who have started to watch movies more at home or on personal devices and have lost touch with the genuine movie-going experience.
Ad mock-ups for Bellata Gold (QUT assignment)
This year I was lucky enough to do a Copywriting subject at uni. These mockups show what I came up with creating awareness of Bellata Gold pasta through a print campaign.
There is a currently a lack of awareness of Bellata Gold’s Flavoured Pasta range.
To increase brand awareness of Bellata Gold Flavoured Pasta within the target market by 60% over 3 months.
“Premium pasta with a twist.”
Amanda Berglund | http://amandaberglund.com
"A fictional pizzeria rebranding concept. Pizza Presto is a breakfast pizzeria where you can get yourself a slice of pizza and coffee on your way to work. The graphic profile and the pattern are inspired by the colours of a sunrise, the sizzling sound of bacon, orange juice and fried eggs."
My name is Amanda Berglund and I’m a graphic designer, photographer and full-time dreamer. I’m a in design at HDK (School of Design and Crafts) in Gothenburg. When I’m not designing or taking photos I’ve had a little dream of becoming a DJ, which might come true sometime soon.
I have decided to return.
Although this is not advertising related, just thought I would share a few photos from the fantastic weekend I just had at Splendour In The Grass.
Amazing commercial from Clemenger BBDO Brisbane for the Brisbane Museum. They have actually made the Brisbane Museum look like an incredibly interesting and beautiful place!
Am researching good print copy for my Advertising Copywriting subject and I am loving to use of cheeky copy in Philly’s “love it shamelessly” print campaign.
Bonds has created a come back ad to the original Wonderbar ad in the UK market.